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Angus Chen

Stories

  • People line up outside the new Apple store on its opening day in Paris in 2017.

    I Buy, Therefore I Am: How Brands Become Part Of Who We Are

    All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

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