25 years of 'The Blair Witch Project'
Lionsgate's "Blair Witch" Midnight Madness Premiere installation at the 2016 Toronto International Film Festival. (Arthur Mola/Invision for Lionsgate/AP Images)
25 years ago “The Blair Witch Project” convinced millions of moviegoers that the movie might be real. By using the found footage film technique and a viral marketing campaign, the movie left a memorable mark on the horror genre.
NPR’s Brianna Scott looks at “The Blair Witch Project”’s legacy.
This article was originally published on WBUR.org.
