News & Stories Business Advertising to kids, not adults, drives sugary cereal sales Maria Godoy January 30, 2025 / 1:37 pm High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds. Why you can trust KUOW Recommended Stories Howard Schultz moves away from Starbucks roots, trading Seattle for Miami March 11, 2026 Starbucks union pushes back against plans to close 5 Seattle stores March 10, 2026 Starbucks to relocate supply chain workers from HQ to new Nashville office March 04, 2026