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How stores are spying on you

Shopping online can be creepy. Suggested products, targeted ads...it feels like your phone is listening to you. You might be tempted to hit the mall instead. But actually, AI is tracking you there too.

Many brick-and-mortar stores depend on holiday sales to stay alive. And increasingly they’re borrowing tricks from the online world to get us to buy stuff – lots of stuff. So in the age of Artificial Intelligence, is there any way to stop being tracked when you shop?

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Booming is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Carol Smith. Our producers are Lucy Soucek and Whitney Henry-Lester. Our hosts are Joshua McNichols and Monica Nickelsburg

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